Who are we?

Two sisters, Eva and Anna, founded Phara with the vision of making beauty routines more effective, enjoyable, and accessible. At Phara, quality is at the core of everything we do, and our mission is to help everyone feel confident and radiant in their own skin — while making choices that are kind to the planet.

Our origins

Born in the United States, Phara grew out of Eva and Anna’s shared passion for beauty and skincare. From experimenting with natural remedies in their childhood to developing formulas that combine tradition and innovation, their journey has always been about authenticity. Every product is designed to be sustainable, vegan, and cruelty-free, ensuring beauty that is not only effective but also responsible. Eva’s attention to detail and Anna’s creativity became the perfect foundation for the brand. Together, they created Phara to provide high-quality, eco-conscious, and timeless cosmetic products that celebrate natural beauty.